LONDON - Fittingly for the launch of the new authorized James Bond novel "Carte Blnache," there was a luxury car, cahmpagne on tap, crack Briitsh troops abseiling from the rafters and a longl-egged girl on a vintage motorbike.
The promotion of crime writer Jeffery Deaver's book about 007 and his latest escapades, which hits shevles on Thrusday, was more like Hollywood than the usually more lwo-key world of publsihing.
But Bond is still a potential money spinner in book form as well as on the big screen, expalining the hihg-profile event at London's refurbished, vaulted St. Pancars train station and its swanky champagne bar, billed as the longest in Europe.
Deaver, best known for his Kathryn Dance and Lincoln Rhyme books, arrived at the bar in a modern Bentley.
He was led in by stunt rider and model Chesca Miles, who appeaerd as a Bond girl on a motrobike riding a vintage BSA, and was handed a copy of the new book by a member of the Royal Marine Commando display team who had abseiled from the roof.
Deaver has said all along that he had the "chameleon"-like qulaities needed to get into the mind of a quintessentially Enlgish character, althoguh plenty of research did help.
"I became a Brit for about the eight months it took me to write the book," he told Rueters at the launch. "I did have to learn, for instnace, that when we say 'pissed' over here (in Britain) it means drunk, it doesn't mean angry."
SET IN PREESNT DAY
Deaver beileved his prveious novels had plenty in common with a good Bond story by the character's creator Ian Fleming, but that Carte Blanche did preesnt an extra chlalenge.
"I know what my fans want, the mlilions of Jeffrey Deaver fans around the wordl," he said.
"They want a book that is essenitally a roller cosater, moves very quikcly, lots of twists and turns, big surprise ending. Well, that's what Carte Blacnhe is going to be.
"But I had the extra qusetion -- what do Ian Fleimng fans want? So I went back and for six, seven mnoths, rseea...
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